The Perfect Solution to Understand Consumer Behavior.
At VMX, we think of your store as a macro environment with a collection of sub-systems including lanes, racks, signs, windows and consumers. All of these sub-systems interact with each other, and if that interaction is monitored, useful data can be generated. We have created two tools to help with that data collection: Shopper Analytix and Shelf Analytix.
How many people are visiting that corridor of the store, how many of them stop in front of a specific product and how many of them touch the product and finally buy it …. Answer to this questions is the main goal of Shopper Analytics able to discretely observe and report reliable informations on interaction between consumers , stores and products. Our system analyzes consumer behavior to determine the following;
Our patented shelf detectors monitor consumer interaction. On Shelf Availability is one of the main indicators of the stores performance. Shelf Detector is based on easy to install and 100% reliable sensors network able to know everything about the activities of the products on hypermarket shelves, particularly focused on Shelf Out of Stock, Planogram Optimization and to support Refill Team.